A Claude Project for Local Marketing Drafts

Claude can only match a voice you describe. Ten minutes here pays off in every draft.

1. Open a blank document and title it "Brand voice notes".
2. Write five to eight short lines about how you sound. For example: "Warm and plain. Short sentences. We say 'your home', never 'the premises'. One exclamation mark at most."
3. Add a short list of words you never use.
4. Add one line on who reads your posts, such as "homeowners in my territory, many of them repeat customers".
5. Save it as a text, Word or PDF file.

What you should see: a half-page file that reads like a note to a new hire. Troubleshooting: If you are stuck, paste two of your past posts into a normal Claude chat and ask, "Describe the voice in these posts in six short lines." Edit the answer until it sounds right to you.

1. Check your operations manual for the approved wording, logos rules and the local marketing approval process.
2. If your agreement and franchisor allow it, copy the approved wording into a plain document. If not, write your own paraphrase and label it "My paraphrase of approved wording, not official text".
3. Mark every claim with a tag you can find later, such as [A1], [A2]. Claims are things like service descriptions, guarantees, certifications and awards.
4. Leave out any claim you cannot back up with your manual or your own records.

What you should see: a short document with numbered, approved lines and nothing invented. Troubleshooting: If the manual is long, copy only the marketing section. A short file is easier to check.

1. Pick three or four posts or emails you wrote yourself that sound like you.
2. Remove customer names, photos, street names and anything else personal.
3. Put them in one document, with a heading for each such as "Post 1: community event".

What you should see: one file with three or four short samples. Troubleshooting: If you have fewer than three, use what you have. You can add more later.

Claude's help page describes a project as a self-contained workspace with its own chats and a knowledge base. Button names may differ slightly on your screen.

1. Sign in at claude.ai.
2. Look for Projects in the sidebar and choose the option to create a new project.
3. Name it "Local marketing drafts".
4. Add a one-line description, such as "Seasonal and community marketing drafts in my voice."

What you should see: an empty project page with areas for instructions and files (the help page calls the files area project knowledge). Troubleshooting: If you do not see Projects, check Claude's help center for your plan and app version, or try the website instead of the phone app.

1. In the project, find the area for files or knowledge and choose to add files.
2. Upload your voice notes, your approved wording file and your past posts file.
3. Confirm all three show in the list.

What you should see: three files listed in the project. Troubleshooting: Claude's upload page lists PDF, DOCX and TXT among the supported types. If an upload fails, save the file as plain text and try again.

Find the place to add project instructions and paste the text below. Replace [Your Brand] with your brand name.

You write local marketing drafts for the owner of a [Your Brand] franchise territory.

Rules:
1. Write only in the voice described in the brand voice notes file. Match the past posts file for length and rhythm.
2. Use only wording and claims found in the approved wording file. Do not add any offer, price, discount, rating, award, guarantee, license, insurance, certification or service claim that is not in that file.
3. Put every offer, discount, date, link and unconfirmed claim in [square brackets] for the owner to fill in or confirm.
4. After each draft, list every claim you used and name the file it came from. If a claim came from nowhere, say so.
5. Never write a review, a testimonial or a customer quote. Never mention a real customer.
6. Do not state any law, platform rule or franchisor rule.
7. End every draft with this exact line: For brand approval if your manual requires it.
8. Ask the owner one short question if the request is missing the audience, the channel or the length.

What you should see: the instructions saved with the project. Troubleshooting: If a draft breaks a rule, name the rule in your next message ("Rule 2: remove the claim that is not in the file") and tighten that line in the instructions.